How To Select the Optimum Touchscreen Technology For Your Organization

The use of touchscreen technology is booming in this day and age, and for good reason. Companies across a broad spectrum of industries have successfully harnessed the power of touch for a wide variety of implementations after having realized the value touchscreens could bring to employees and customers alike. Touchscreens can allow for better customer service, thus producing an influx in sales, as well as provide a surge in productivity by employees controlling an industrial process.

If you are considering implementing touchscreens within your company, you must first determine the differences between the two types, resistive and capacitive. Due to the manner and conditions in which the touchscreen will be utilized, you will want to identify which form of the device will better suit your needs. So how do resistive and capacitive touchscreens differ?

Resistive Touchscreen 

The resistive touchscreen is the prevalent form of touchscreen, and, as the name indicates, it relies on resistance to work. It is constructed using two clear layers, such as glass or acrylic substrate, separated by a thin gap. The inside of these two layers are coated in a conductive material, so when the two layers are pressed together, a voltage is passed between them, which produces an accurate measure of where the touch was made on the screen.

Resistive touch screen pic- Matching

 

Capacitive Touchscreen

Surprisingly, capacitive touchscreens were developed prior to the resistive touchscreen. A capacitive touchscreen consists of two spaced layers as well, also coated with a conductor.  Voltage is applied to the corners of a capacitive touchscreen and distributed by a pattern of electrodes located around the touchscreen’s perimeter, which creates a uniform electric field across the conductive surface.  When a conductive object, such as a finger, makes contact with the screen, a small amount of current is drawn from the surface changing the capacitance and allowing for the touch to be registered in that precise location.

So why is it important to know the difference between resistive and capacitive touchscreens? Well, it is due to the fact that the differences in how they work create variances in how they perform and in what manner they must be used in order to work properly. Depending on the differing situations and environments where the touchscreen will operate, one type may be the better option over the other.

So let’s reflect on the distinction between resistive as well as capacitive touchscreens in order to uncover which of the two types may ultimately be the most advantageous for you and your business.

Reasons one may prefer Resistive to Capacitive:

  • Resistive touchscreen technology is more affordable than that of the capacitive touchscreen alternative
  • Resistive touchscreens have higher resolution (4096 x 4096 DPI or higher), providing more accurate touch control
  • Unlike capacitive touchscreens, resistive touchscreen technology can detect a touch by fingers as well as other non-conductive materials such as a stylus or gloved fingers
  • Resistive touchscreens provide higher resistance to water and dust
  • Resistive touchscreens are not affected by Electromagnetic Interference, whereas capacitive touchscreens are susceptible to EMI
  • Due to the fact that capacitive touchscreens are made with a glass panel, they are more likely to require an anti-glare or an anti-reflective coating than a resistive screen if it is to be used in a brightly lit area
  • Resistive touchscreens are the better suited technology for handwriting recognition than the capacitive option

Reasons one may choose the Capacitive option to the Resistive:

  • No physical pressure is required when using capacitive touchscreen technology
  • Capacitive touchscreens are more responsive to touch than a resistive screen
  • Capactive touchscreens support multi-touch
  • Capacitive touchscreens are easier to clean
  • Capacitive touchscreens provide higher resistance to scratches and impacts and, overall, tend to be more durable than its resistive counterpart
  • About 90% of light is transmitted from the display monitor of a capacitive touchscreen, causing better contrast and clarity than resistive touchscreens, which transmit only 75% of light from the display monitor
  • The display on a capacitive touchscreen looks brighter and sharper than the resistive option since the capacitive monitors use a layer of glass rather than plastic
  • Capacitive touchscreens do not require occasional recalibration which is necessary for some resistive touchscreens

 

All in all, you will find that either type of touchscreen enhances and simplifies the user experience, but knowing the difference in the two versions will allow you to determine which is best suited for your particular application. In doing so, you are sure to come away with the touchscreen that will optimize capability as well as productivity when in use.

As might be expected, even when keeping all of the factors which we just covered in mind, there are still other concerns that may come into play when considering your distinct touchscreen needs. With the numerous ways that touchscreens can play a role in day-to-day tasks, it is always in your best interest to consult with your manufacturer for proposals and solutions to the challenges that you may specifically face with touchscreen utilization. Together, we are likely to come up with an appropriate custom touchscreen design to maximize efficiency, affordability, and effectiveness for you.

If you would like to learn more about Wilson Hurd’s Touchscreen division, please visit our website at www.wilsonhurd.com. You may also request a quote or sample, as well as download a free brochure detailing more information about Wilson-Hurd’s capabilities.

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Quick Tips on In-Store Placement of POP Displays

diorcounterdisplay399x399 Point-of-purchase (POP) displays are strategically placed in-store displays designed to attract customers to a specific product or brand. They can be used to highlight new products, special offers, or events such as a holiday sale.  When used properly POP displays can create a memorable impression of your brand, as well as easily increase the sale of your product.

Research states that consumers will only take a few seconds to make a decision on a product. They usually do not thoroughly scan or take the time to look at all of their choices, which is why the placement of your displays is such a key factor.

While deciding on where to place your POP display, keep these quick tips in mind:

Place goods near the front of stores.

Products that are in the front of stores, specifically near the checkout counter are most likely to be viewed by a customer while they are waiting in line to checkout. This is also the place with the most foot traffic, allowing more people to view the display.

Keep shopper’s line of sight in mind.

People will not buy products that they can’t see. So keeping your displays at eye level will increase the chances of customers purchasing your products.

Set your POP display to the right of brand names.

If your product is not necessarily a brand name, place it to the right of one that is. People tend to look at items in the same direction that they read.

Place around escalators or elevators of department stores.

This tends to be an underused space in department or multi-level stores for POP displays.  Since shoppers are standing in place for the duration of the ride, placing a display nearby will give them something to look at while waiting. jimbeambottleglorifier500 If you would like to learn more about what Wilson-Hurd’s POP Displays division can do for your brand, click here.


Wilson-Hurd, founded in 1904, offers custom printing, fabricating, and electronic manufacturing services, and is a top manufacturer of electronic control products, printed electronics, POP displays, medical contract manufacturing, and nameplates & dials, overlays, and panels. To learn more about Wilson-Hurd, please visit our website at wilsonhurd.com.

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