Embossing vs Debossing – Key Differences To Know When Making Your Selection

Do you want to draw attention to your product’s name?  Or, maybe you want to enhance a certain area of your product?  By adding embossing or debossing to your products you can add a distinguishing touch.  How do you know which one to choose for your product?  To start, you need to know what it means to emboss or deboss.  Embossing and debossing are two techniques used to imprint impressed or depressed images onto a variety of materials, including aluminum, polycarbonate, polyester, vinyl, steel and brass. These imprinted materials can be utilized in many areas, including Point-of-Purchase  displays, electronic control products, nameplates, business cards, and much more.

Let’s take a closer look at the differences between embossing and debossing.  “Emboss” simply stated is a raised design.  More specifically, embossing offers a new raised dimension that can be a pattern, logo, or other option.  Special tools, or dies, are used in the embossing process.  These dies are placed underneath a material to apply high pressure and ultimately raise the surface of the area being embossed.

“Deboss” is defined as a deep impression onto the surface of a material.  By using this process, the surface of the area being debossed will be concave, or lowered.  Any area that is debossed will be easily recognizable to the touch, which is advantageous for products that try to distinguish two surfaces from each other.

While embossing and debossing have key differences, both processes offer functional and stylistic advantages.  With our custom fabrication capabilities, Wilson-Hurd offers both embossing and debossing as design options.  Watch the slide show below to view examples of products that feature embossing and debossing.

If you would like to learn more about our product offerings, please visit us at wilsonhurd.com.  You may also request a quote or sample, as well as download a free brochure detailing more information about Wilson-Hurd’s capabilities.


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Quick Tips on In-Store Placement of POP Displays

diorcounterdisplay399x399 Point-of-purchase (POP) displays are strategically placed in-store displays designed to attract customers to a specific product or brand. They can be used to highlight new products, special offers, or events such as a holiday sale.  When used properly POP displays can create a memorable impression of your brand, as well as easily increase the sale of your product.

Research states that consumers will only take a few seconds to make a decision on a product. They usually do not thoroughly scan or take the time to look at all of their choices, which is why the placement of your displays is such a key factor.

While deciding on where to place your POP display, keep these quick tips in mind:

Place goods near the front of stores.

Products that are in the front of stores, specifically near the checkout counter are most likely to be viewed by a customer while they are waiting in line to checkout. This is also the place with the most foot traffic, allowing more people to view the display.

Keep shopper’s line of sight in mind.

People will not buy products that they can’t see. So keeping your displays at eye level will increase the chances of customers purchasing your products.

Set your POP display to the right of brand names.

If your product is not necessarily a brand name, place it to the right of one that is. People tend to look at items in the same direction that they read.

Place around escalators or elevators of department stores.

This tends to be an underused space in department or multi-level stores for POP displays.  Since shoppers are standing in place for the duration of the ride, placing a display nearby will give them something to look at while waiting. jimbeambottleglorifier500 If you would like to learn more about what Wilson-Hurd’s POP Displays division can do for your brand, click here.

Wilson-Hurd, founded in 1904, offers custom printing, fabricating, and electronic manufacturing services, and is a top manufacturer of electronic control products, printed electronics, POP displays, medical contract manufacturing, and nameplates & dials, overlays, and panels. To learn more about Wilson-Hurd, please visit our website at wilsonhurd.com.

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Featured Project: Wilson-Hurd POP Video Display

Wilson-Hurd’s POP division in Berlin, WI, had the task of designing a video display to showcase our skills and abilities for the GlobalShop 2015 show in Las Vegas, Nevada. The challenge was to develop a display that demonstrated our capabilities and was also appealing and memorable to people walking by our booth.

Video Display 4

The POP team designed and manufactured the display shown above in its entirety and used a variety of materials and processes including:

  • Screen and digital printing on both aluminum and polycarbonate
  • Aluminum fabrication
  • Laser cutting of acrylic
  • LED light insertion
  • Motion sensing
  • Final assembly of display

The video monitor within the display features the actual production of the display and is powered on by motioning your hand above the screen. The LED lights are battery powered and have an on/off toggle switch.

Video Display 3

“Typical POP display projects using video monitors have proven to increase product sales between 35% to 50%,” said David Bono, Eastern Regional Sales Manager. “A lot of companies can supply video monitors, but only Wilson-Hurd can do it all under one roof. We’ll provide printed items, LED’s, monitors, and customer circuit boards with motion sensors, and then assemble it all in our facility. This gives the customer greater control for a superior product at a competitive price.”

View the video below to see how the display works.

To learn more about Wilson-Hurd’s POP capabilities, click here.

Are you a current customer of Wilson-Hurd? If you would like your company’s project to be featured on the homepage of our website in our “Featured Projects” section, please e-mail us at marketing@wilsonhurd.com.

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Wearable Technology You Didn’t Know Exists

Wearable technology is a device typically made out of printed electronics, which is worn by a consumer that has the ability to connect to the Internet and collect data. It is the main topic of conversation in the tech world today. While the most common wearable is currently the smartwatch, there are many other wearables out there that you may not have even known existed.

Glucose Measuring Temporary Tattoos

A researcher from the University of California created a flexible sensor to measure the glucose levels in a person’s body. These temporary tattoos use a mild electrical current to monitor the vitals and can later be disposed of after use. This is a pain free alternative to the traditional finger-stick device that diabetic patients may find unpleasant. The tattoos are relatively inexpensive and can be replaced without too much financial burden.



Sensoria is a smart fitness sock that assists users on their running techniques in real time. The sock has sensors on the bottom of the foot that transmits feedback to a removable anklet which in turn syncs the information to a smartphone app. The device monitors cadence, which is the way your foot hits the ground as you run. By monitoring your technique, you not only improve your running, but also prevent any future injuries.



The Kiband is a wireless bracelet to monitor the location of a child. Parents using the Kiband can set custom distance perimeters to make sure their children are within sight. When the child is getting too close to the edge of the perimeter chosen by the parent, the bracelet will vibrate warning the child they have gone too far. The parent will also be notified when the child crosses the set perimeter by an alarm on the mobile app. The app will then help the parent locate where the child is.



UpRight is a wearable device that attaches to your lower back to help you stand and sit up straight, which will in turn prevent bad posture and future back pain. The device monitors your posture by slightly vibrating to alert you when you begin to slouch. UpRight should be worn for only 15 minutes when beginning, and you gradually lengthen the time it is used as your back muscles strengthen.  It also comes with a mobile app that gives you real time feedback and statistics.



The Melomind is a stress-relieving headpiece that transmits brain waves via Bluetooth to a smartphone app. Based on the signals, the app will play music to calm your mind. The session lasts up to 15 minutes and is designed to improve your ability to cope with stress.

Wilson-Hurd is an innovative leader in the production of printed electronics. We possess expertise in a number of printing methods used to create electronic devices just like the wearable technology shown above as well as other applications. If you would like to read more information about Wilson-Hurd’s printed electronics and capabilities, then click here.

About Wilson-Hurd:  Wilson-Hurd Manufacturing specializes in the production of custom electronic control products, point-of-purchase displays, medical contract manufacturing, printed electronics, as well as nameplates & dials, overlays, and panels. Wilson-Hurd was founded in 1904, and is headquartered in Wausau, WI, with additional locations in Berlin, WI.

Visit Us at GlobalShop 2015

The display featured in the above video will be shown at Wilson-Hurd’s GlobalShop Booth #4259  –  Come and check it out in person!

Wilson-Hurd’s POP Displays division will be attending GlobalShop once again this year. The annual event is the world’s largest tradeshow focused on retail design and shopper marketing. It runs from March 24th-26th at Mandalay Bay in Las Vegas.

Wilson-Hurd’s POP group will be at GlobalShop showcasing a variety of POP products including counter displays, signage, logo plates & components, illuminated displays & overlays, graphic overlays, and cosmetic appliques. This year, Wilson-Hurd will also be featuring a new type of display that incorporates video, motion sensing, and LED backlighting. Check out the video above to learn more.

If you haven’t purchased your tickets yet for GlobalShop, you can do so by visiting their website.

We look forward to seeing you there!


Booth #4259


To learn more about Wilson-Hurd and our capabilities, please visit our website at wilsonhurd.com, or give us a call at 800-950-5013.

Featured Projects: Custom Designed Guitar Display

Guitar Detail 2

Wilson-Hurd’s POP division has demonstrated their unique, and sought-after capabilities by developing a custom designed, over-sized guitar display. This permanent display is an exceptional way of highlighting any company’s brand to make it stand out.

Product features include:

  • 1/2″ medium density fiberboard body, painted black
  • Digitally printed wood grain & embossed aluminum frets on neck
  • Overlay made of .118″ acrylic, graphics are digitally printed, screened with a gloss topcoat for protection, and laser cut to fit the shape of the body
  • Pickups on the guitar were created by embossing our cosmetic brite aluminum
  • Laser cut, white vinyl used for the pick guard
  • Includes authentic Les Paul guitar parts (tuners, bridge, and gold knobs)
  • Strings consisting of 2 different wire gauges
  • Matching painted black stand allows for the guitar to stand alone
  • Horizontal or vertical wall mounting also available with slots in back side of guitar
  • Assembled at our plant in Wisconsin then individually packed and shipped to your requirements

Guitar Detail

Contact us today to order your brand’s exclusive guitar display, or for more information on Wilson-Hurd’s Point-of-Purchase capabilities.




Are you a current customer of Wilson-Hurd? If you would like your company’s project to be featured on the homepage of our website in our “Featured Projects” section, please e-mail us at marketing@wilsonhurd.com.

Making Your Point-of-Purchase Display Shine with Custom Illumination

Want to outshine the competition? There are various illumination and backlighting techniques that you can use to highlight your product, and develop an eye-catching point-of-purchase display.  The richly colored glow of your display will turn customers’ heads even from across the room.

Let’s Explore the Possibilities

Think of every time you have purchased something in a dimly lit area. Maybe it was having a drink with a colleague during happy hour, or perhaps grabbing a bag of popcorn and a drink at the cinema concession stand before going to see the latest blockbuster? Possibly you hit the jackpot while playing slots at the casino? Every time the lights are low is a time for your product to shine. The possibilities are endless.

Monster Game Full Shot Smaller

Speaking of endless possibilities: why limit illumination to dimly lit spaces? Creative lighting could also be used to feature cosmetics and fragrances. Imagine walking into a space that feels clean and crisp. Using bright white LEDs under white acrylic with custom trim will make your product look flawless. Illumination can be used to highlight the characteristics of your product that you want customers to notice most, or it can be used to set the overall tone and feel of your unique brand. This can be accomplished by creating backlit signage, glorifiers, or something completely different that hasn’t yet been thought of.

Backlit signage can be created with very intricate detailing by using digital, screen, and litho printing techniques. This especially becomes important if your sign requires thin font types. Advanced printing technology & attention to detail is required to create sharp lines within the signage to create well-defined edges between colors.

Miller 4 - Small

Check out that high quality printing ↑

Bottle glorifiers are another great use of illumination. If your brand has a beautifully designed bottle, why not show it off? By lighting a bottle from below, the fine detailing of the packaging design will be highlighted by a vibrant glow.

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Types of lighting and illumination include LEDs, fiber-optics, or light-guide film. LEDs are the most popular choice, and are perfect for the environmentally conscious. They are generally available in a multitude of colors and provide a bright, intense light while utilizing a small amount of energy. Light-guide film is a newer lighting technology that uses LEDs to create a solid film of light. Light-guide film is a good choice if you are looking to light a large area uniformly without any hot spots.

Have additional backlighting and illumination questions? Let us know! We would be happy to help you on your next point-of-purchase project. Don’t worry if technical details are not your specialty… our team of engineers will easily handle those details for you. Just give us your ideas, and our engineering team will develop a solution that is sure to stand out.

About Wilson-Hurd:  Wilson-Hurd Manufacturing specializes in the production of custom electronic control products including membrane switches, capacitive switches, PiezoPanels, elastomeric keypads, point-of-purchase displays, medical contract manufacturing, printed electronics, nameplates, panels, dials, and overlays. Wilson-Hurd was founded in 1904, and is headquartered in Wausau, WI, with additional locations in Berlin, WI.

For more information on Wilson-Hurd and our capabilities, visit our website at www.wilsonhurd.com, and contact us at 1.800.950.5013 or at sales@wilsonhurd.com

Wilson-Hurd’s POP Display Division

Giving Customers a Creative Solution to Highlight Their Product

Wilson-Hurd just wrapped up another successful Shopper Marketing Expo. It was great to see so many familiar faces, along with new ones that we hope to get to know better over the course of the coming year. Here is a look at some of the products that we featured at this year’s show:

Animated Electronic Displays

The Wilson-Hurd POP division has been working closely with our in-house electrical design engineers to add animated lighting to some of our POP displays. In addition to adding motion with lighting, we can also add motion sensors, light sensors and we even spoke with a company at the show about adding an electronic scent disperser to displays. We like a challenge and are confident it could be done. Who knows, next year we may have the best smelling displays at the Shopper Marketing Expo! Some of our electronic capabilities include:

  • Touch Screens
  • Motion Sensors
  • LEDs
  • Electro-luminescence (EL) backlighting
  • Fiber-optics

Full Displays

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Wilson-Hurd can also handle your full display needs. We can do a completely metal option like the boot display or a combination of materials as shown on the guitar. For those of you who attended the show this year and are wondering how you missed an almost 6′ guitar in the booth, the answer is you didn’t. We had so many great things to show that the guitar didn’t fit in the truck. We still like it though, which is why we decided to feature it above so we could show the combination of acrylic and metal. We also did the printing, fabrication and complete assembly of the guitars and all our other showcased products at our plant in Berlin, WI.

Aluminum Bottle Labels

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Our aluminum bottle labels caught the eye of numerous customers at the show. With thousands of products out there, our aluminum bottle labels may be just the thing to make your product stand out from all the rest. The metal label mirrors light to catch your customer’s eye. Some design options include:

  • A variety of thicknesses and finishes
  • Labels can be tinted to match your custom colors
  • Digital, screen, or litho printed with your custom graphics
  • Labels can be embossed to draw further attention to the brand being displayed
  • Labels can be roll formed to fit a curved bottle, or left flat
  • Aggressive adhesive suitable for bottle applications
  • Option of complete assembly of the labels to the bottles

Metal Tackers and Signage

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Wilson-Hurd displayed an assortment of our metal tackers at the show. Our signs can be created for indoor or outdoor use… or both! We utilize a variety of materials to meet our customers’ needs including aluminum, stainless steel, metalized styrene, plastic, vinyl, or acrylic. We can also provide a variety of design options including:

  • Finishes – brushes, textured, anodized
  • Printing method – screen, digital or lithography
  • Edge style – flat, rolled, formed, or folded
  • Enhancements – embossing, debossing, or holes
  • Single or two-sided signage
  • Full adhesive, strips or hang tabs for final application

Bottle Glorifiers

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Making a bottle glow captures everyone’s attention. We can illuminate bottles from the bottom with the LEDs or we can illuminate the front label with a UV light to activate UV ink and make it glow. Just give us your ideas and we will light up your bottles.

Are you interested in Wilson-Hurd’s POP capabilities? Do you have a challenging project that you would like our expertise on? Please contact us!

Call us at 800-950-5013 and ask for the POP Division.

You can also email us at poporders@wilsonhurd.com.

For more contact information click here