Embossing vs Debossing – Key Differences To Know When Making Your Selection

Do you want to draw attention to your product’s name?  Or, maybe you want to enhance a certain area of your product?  By adding embossing or debossing to your products you can add a distinguishing touch.  How do you know which one to choose for your product?  To start, you need to know what it means to emboss or deboss.  Embossing and debossing are two techniques used to imprint impressed or depressed images onto a variety of materials, including aluminum, polycarbonate, polyester, vinyl, steel and brass. These imprinted materials can be utilized in many areas, including Point-of-Purchase  displays, electronic control products, nameplates, business cards, and much more.

Let’s take a closer look at the differences between embossing and debossing.  “Emboss” simply stated is a raised design.  More specifically, embossing offers a new raised dimension that can be a pattern, logo, or other option.  Special tools, or dies, are used in the embossing process.  These dies are placed underneath a material to apply high pressure and ultimately raise the surface of the area being embossed.

“Deboss” is defined as a deep impression onto the surface of a material.  By using this process, the surface of the area being debossed will be concave, or lowered.  Any area that is debossed will be easily recognizable to the touch, which is advantageous for products that try to distinguish two surfaces from each other.

While embossing and debossing have key differences, both processes offer functional and stylistic advantages.  With our custom fabrication capabilities, Wilson-Hurd offers both embossing and debossing as design options.  Watch the slide show below to view examples of products that feature embossing and debossing.

If you would like to learn more about our product offerings, please visit us at wilsonhurd.com.  You may also request a quote or sample, as well as download a free brochure detailing more information about Wilson-Hurd’s capabilities.


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Featured Project: Hunting Scent Control and Elimination Device


Wilson-Hurd was delighted to work with Ozonics with the goal of putting together a functional and well-designed Hunting Scent Control and Elimination Device. This is an instrument which creates ozone for the use of masking the scent of an individual while they are in the woods hunting.


This technology transforms ordinary, ambient oxygen into scent-eradicating ozone. Essentially, an electric charge is passed from the rechargeable battery in the Ozonics unit to an air cell coil. As air passes over the cell, some of the oxygen molecules in the air are fractured by the electricity to create ozone. The fan propels this ozone downwind where it eliminates all trace of the hunter’s scent.


Wilson-Hurd was able to enhance this product by giving the interface an intuitive, straightforward, and functional design.  All buttons in the design are easy to find and differentiate, as well as placed far enough apart to not incidentally push one while meaning to push another.  It was understood that hunters would likely be using this mechanism while hunting in cold weather conditions and therefore buttons and switches were planned out for use of gloved-hands. In order for maximum visibility that would not warn nearby game, the machine is illuminated with the use of green and red utility lights. Furthermore, switches turn on and off silently to make sure that the hunter’s presence is not detected. The device is built to withstand harsh weather conditions and also light-weight for ease of transfer.


The build constituents for the Ozonics membrane switch assembly are as follows:

  • Keypad Assembly with Elastomeric Overlay with Matte Urethane Finish
  • Printed Polyester Circuit with Red and Green LEDs

The achievements we made with this project met each of Ozonics’ goals and we were happy to be able to accommodate our customer’s specific needs.

If you would like to learn more about Wilson-Hurd’s Electronic Control Product division and our capabilities click here or fill out and submit the form below:

5 Medical Devices that are Changing the Way We Do Medicine

Development of medical devices continually changes the medical profession and impacts many of us. For instance, many of these innovative medical technologies are evolving the industry by reducing medical costs, providing more accurate readings, diagnoses, and treatments, decreasing the strenuous workload of physicians as well as providing improved patient care all-round.

Wilson-Hurd is very familiar with how medical technologies can create advancement as we offer exemplary medical contract manufacturing services. We provide assistance to medical device companies on every aspect of a project from assembly through packaging to meet the product’s requirements. We hope to keep bringing these dynamic devices to the market to influence continued change.

To give you an idea of what amazing things today’s medical devices are capable of, read on and learn more about 5 medical devices which are influencing change in the health care industry right now.

1. Absorb GT1 Bioresorbable Vascular Scaffold System

Medical 1

This medical device is a fully absorbable stent mounted on a balloon dilatation catheter. It is made of an absorbable polymer with a thin coating which contains the drug everolimus. The absorbable stent contains two platinum marker beads, one embedded at each end. This device is placed into a blood vessel during angioplasty to help keep the coronary artery open. The stent dissolves and will be absorbed by the body in approximately three years, leaving behind only the platinum markers.

2. Sorin Perceval Sutureless Heart Valve

Medical 2

This product is a man-made aortic heart valve with the tools needed to put the valve in a heart. It is made of cow tissue and has a frame made of Nitinol (an alloy of nickel and titanium) that expands by itself to the right form. This device can replace a natural or man-made valve that does not work well. Usually, patients need heart valves replaced when their old valves leak or become too narrow. To insert this device into the body, a doctor compresses the valve and puts it on the end of a small tube, called a balloon catheter. A doctor makes a small cut in the patient’s chest and feeds the catheter into the old heart valve. The new valve is released and expands inside the old heart valve. The doctor then takes out the catheter.

3. CyPass® Micro-Stent

Medical 3

This device is a tiny tube that is designed to control eye pressure in patients with glaucoma. This is done by creating a drainage pathway from the inside to the outermost layer of the eye. It is implanted into the eye to help drain the fluid that builds up in individuals with this medical condition. If not treated, pressure builds up inside the eye and eventually can damage the optic nerve, causing blindness. This device is placed in the eye at the time of cataract surgery and consists of a small stent that is pre-loaded into a stent delivery tool.

4. Axium Neurostimulator System

Medical 4

This is a system that doctors use to help adult patients manage their moderate to severe chronic intractable pain in their lower limbs. The system includes an implanted signal generator, 1-4 implanted leads, and two controllers. This is implanted by having a doctor put the generator and wires through a small cut in a patient’s back. The doctor connects the leads and sets up the device. Patients can then use their controllers to send pulses to nerves in their spinal columns. The pulses help to reduce pain in adult patients who have complex regional pain syndrome types I and II.

5. Micra Transcatheter Pacing System (TPS)

Medical 5

This medical tool contains a one inch-long, self-contained pacemaker that is implanted directly in the right ventricle chamber of the heart. It works like other pacemakers and is meant to control the heartbeat by generating electrical impulses that cause the heart to contract or beat. Once in place, the pacemaker monitors the heart rate and adjusts therapy in response to the patient’s activity level. Unlike other pacemakers, however, the Micra TPS does not have leads. It is a single-chamber pacing system which means that it paces only the right ventricle of the heart.

These are just a few of the medical devices that are making headway in the betterment of medicinal procedures. We anticipate that there are many more to come. These very technologies will compensate for human error as well as amplify the strengths of our medical professionals. Ultimately, there is a great opportunity for the usage of these current medical devices, and many other technologies that are yet to come, to optimize health care.

Here at Wilson Hurd, we plan to continue providing the best in-class Medical Device Contract Manufacturing services including PCB Board assembly, box build, testing, and fulfillment services.  Product categories we specialize in include: disposable printed electrodes for EKG sensor arrays, hydrogel based printed sensors for respiratory monitoring, device assembly and manufacturing, and medical quality cables. Should any of these services be needed by your company, don’t hesitate to contact us to further discuss how we can supply you with a tailored, cost-effective, and quality product that matches your very needs.

Phone: 1.800.950.5013

Email: sales@wilsonhurd.com


Wilson Hurd has been in the Point of Purchase display business, often referred to as “POP” in the retail world, for a great deal of time. In this day and age, technology is being introduced into the POP market, so Wilson Hurd’s goal is to push the boundaries, and continuously find new ways to conceive dynamic POP displays custom-made to our customers’ liking.

It’s hard to be indifferent to the fact that an effective POP display can have a dramatic impact on sales for a particular product category or brand. After all, according to a research study conducted in 2012 by the Point of Purchase Advertising International, also known as POPAI, an estimated 70% of purchase decisions are made within the retail store itself. The business savvy would seek to capitalize on this by creating a point-of-purchase display that heavily influences buyer impulse.

Static signs have typically paved the way, but the point-of-purchase display industry has seen a great amount of transition toward the world of the technical by adding electrical components to the design structure. There are many ways that POP can incorporate technology, resulting in an evolution of the display, allowing it to stimulate an even greater interest as a promotional piece.

By integrating elements of lighting, sound, or even a motion sensing video screen, a POP display can be brought to life and the result is attention being drawn to the product that it is aiming to promote. Using these very technologies can assist to encapsulate the attention of the consumer in an environment that is busy or readily distracting. The following examples demonstrate a few ways of how technology has been used in Wilson Hurd’s POP displays to make the overall statement more impactful.

Guitar Illumination - With Caption

One of Wilson Hurd’s attractive lighted pieces is a Jack Daniels guitar that combines an already engaging guitar design as well as moving fluorescent lighting which spans the length of the guitar’s neck up and down.

Another example of how illumination can be incorporated into a POP display is by using backlighting. One of the common instances where Wilson Hurd has used backlighting is on a stand which will present an alcoholic product to the consumer as shown below.

Using this technique allows for a fresh dimension to the appearance of the product and helps catch the eye of the customer.

Bottle with caption

To break into another realm of technology, one of the POP counter displays that we have produced in the past has the ability to hold and display a portable speaker which allows you to demo music and its crisp, clean sound directly from the display itself at the push of a button. What is so impressive about this particular item is that the stand is perfectly angled to show the speaker to the consumer so that they are able to see the face as well as all the sides of the object. This does not only present it’s exact size and shape to the buyer, but it also creates a perfectly-positioned piece so as to not interfere with or distort the quality of sound the speaker produces. As you can see by the picture below, the signage is also informational, giving the buyer the opportunity to read about the products unique capabilities.

Speaker Deck with caption

Another recent POP display that Wilson Hurd integrated with technology is our Video Display. Not only did this item have LED lighting capabilities, but it also has a motion-sensing screen that signals for a video to begin playing when nearby presence is detected. This creation combines many of Wilson Hurd’s competencies as well as sets us apart from many other POP display providers who simply do not have the propensity to build the display in it’s entirety under one roof as we do.

POP Video Display with Caption

As you can see, there are a number of options that can be used for your next display. Whether you are looking to make your display rotate to give a 360 degree enhanced appeal or you would like for your product’s display to contain interactive and dynamic features, such as a software that allows for near real-time content updates, Wilson Hurd can custom-make it for you from start to finish. We encompass the vital design and manufacturing tools to optimize the success of your point-of-purchase display.

If you would like to learn more about Wilson Hurd’s Point-of-Purchase division, please visit our website at http://www.wilsonhurd.com. You may also request a quote or sample, as well as download a free brochure detailing more information about Wilson-Hurd’s capabilities.

4 Common Questions Answered About Nameplates & Dials, Overlays and Panels

nameplatesdials5333Selecting a supplier for your product identification requirements may be a challenge. There are many aspects to consider and questions that may arise in the process.  Below are some common questions and answers to assist you with the design and creation of your custom product identification .

1. What is the standard lead time for Nameplates & Dials, Overlays, Panels?

Wilson-Hurd’s standard lead time is 15 business days. For orders that need artwork approval, the order is given 12 business days, but it may be delayed depending on how quickly we receive approval. Orders requiring special material may have a longer lead time. Due to the custom nature of our orders, we highly recommend you contact one of our Business Development Representatives for a lead time specific to your order.

2. What materials does Wilson-Hurd offer?

We offer a wide variety of materials for our Nameplates & Dials, Overlays, and Panels, including polycarbonate, polyester, acrylic, vinyl, aluminum, stainless steel, brass, & cold-rolled steel. If there is a material you are interested in that we do not have listed please feel free to contact us.

3. What options are available for Nameplates & Dials, Overlays, Panels?

Wilson-Hurd is able to offer domed nameplates, embossing, debossing, selective texturing, colored LED windows, folding, forming, die cutting, laser cutting, and hard-coating. To see more options, please visit our Nameplates & Dials, Overlays, Panels Capabilities page.

4. What type of aluminum finishes does Wilson-Hurd offer?

We offer a wide variety of aluminum finishes including brushed, satin, brite, cosmetic brite, linen, and mill. We can do glossy, matte, or semi-gloss on any aluminum finish, and we are able to match the color of the finish to any custom color.

To view more questions and answers about our products, click here to visit our Frequently Asked Questions page or if you have a question that we have not answered visit our Contact Us page.