INTEGRATING TECH INTO POINT-OF-PURCHASE DISPLAYS

Wilson Hurd has been in the Point of Purchase display business, often referred to as “POP” in the retail world, for a great deal of time. In this day and age, technology is being introduced into the POP market, so Wilson Hurd’s goal is to push the boundaries, and continuously find new ways to conceive dynamic POP displays custom-made to our customers’ liking.

It’s hard to be indifferent to the fact that an effective POP display can have a dramatic impact on sales for a particular product category or brand. After all, according to a research study conducted in 2012 by the Point of Purchase Advertising International, also known as POPAI, an estimated 70% of purchase decisions are made within the retail store itself. The business savvy would seek to capitalize on this by creating a point-of-purchase display that heavily influences buyer impulse.

Static signs have typically paved the way, but the point-of-purchase display industry has seen a great amount of transition toward the world of the technical by adding electrical components to the design structure. There are many ways that POP can incorporate technology, resulting in an evolution of the display, allowing it to stimulate an even greater interest as a promotional piece.

By integrating elements of lighting, sound, or even a motion sensing video screen, a POP display can be brought to life and the result is attention being drawn to the product that it is aiming to promote. Using these very technologies can assist to encapsulate the attention of the consumer in an environment that is busy or readily distracting. The following examples demonstrate a few ways of how technology has been used in Wilson Hurd’s POP displays to make the overall statement more impactful.

Guitar Illumination - With Caption

One of Wilson Hurd’s attractive lighted pieces is a Jack Daniels guitar that combines an already engaging guitar design as well as moving fluorescent lighting which spans the length of the guitar’s neck up and down.

Another example of how illumination can be incorporated into a POP display is by using backlighting. One of the common instances where Wilson Hurd has used backlighting is on a stand which will present an alcoholic product to the consumer as shown below.

Using this technique allows for a fresh dimension to the appearance of the product and helps catch the eye of the customer.

Bottle with caption

To break into another realm of technology, one of the POP counter displays that we have produced in the past has the ability to hold and display a portable speaker which allows you to demo music and its crisp, clean sound directly from the display itself at the push of a button. What is so impressive about this particular item is that the stand is perfectly angled to show the speaker to the consumer so that they are able to see the face as well as all the sides of the object. This does not only present it’s exact size and shape to the buyer, but it also creates a perfectly-positioned piece so as to not interfere with or distort the quality of sound the speaker produces. As you can see by the picture below, the signage is also informational, giving the buyer the opportunity to read about the products unique capabilities.

Speaker Deck with caption

Another recent POP display that Wilson Hurd integrated with technology is our Video Display. Not only did this item have LED lighting capabilities, but it also has a motion-sensing screen that signals for a video to begin playing when nearby presence is detected. This creation combines many of Wilson Hurd’s competencies as well as sets us apart from many other POP display providers who simply do not have the propensity to build the display in it’s entirety under one roof as we do.

POP Video Display with Caption

As you can see, there are a number of options that can be used for your next display. Whether you are looking to make your display rotate to give a 360 degree enhanced appeal or you would like for your product’s display to contain interactive and dynamic features, such as a software that allows for near real-time content updates, Wilson Hurd can custom-make it for you from start to finish. We encompass the vital design and manufacturing tools to optimize the success of your point-of-purchase display.

If you would like to learn more about Wilson Hurd’s Point-of-Purchase division, please visit our website at http://www.wilsonhurd.com. You may also request a quote or sample, as well as download a free brochure detailing more information about Wilson-Hurd’s capabilities.

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How To Select the Optimum Touchscreen Technology For Your Organization

The use of touchscreen technology is booming in this day and age, and for good reason. Companies across a broad spectrum of industries have successfully harnessed the power of touch for a wide variety of implementations after having realized the value touchscreens could bring to employees and customers alike. Touchscreens can allow for better customer service, thus producing an influx in sales, as well as provide a surge in productivity by employees controlling an industrial process.

If you are considering implementing touchscreens within your company, you must first determine the differences between the two types, resistive and capacitive. Due to the manner and conditions in which the touchscreen will be utilized, you will want to identify which form of the device will better suit your needs. So how do resistive and capacitive touchscreens differ?

Resistive Touchscreen 

The resistive touchscreen is the prevalent form of touchscreen, and, as the name indicates, it relies on resistance to work. It is constructed using two clear layers, such as glass or acrylic substrate, separated by a thin gap. The inside of these two layers are coated in a conductive material, so when the two layers are pressed together, a voltage is passed between them, which produces an accurate measure of where the touch was made on the screen.

Resistive touch screen pic- Matching

 

Capacitive Touchscreen

Surprisingly, capacitive touchscreens were developed prior to the resistive touchscreen. A capacitive touchscreen consists of two spaced layers as well, also coated with a conductor.  Voltage is applied to the corners of a capacitive touchscreen and distributed by a pattern of electrodes located around the touchscreen’s perimeter, which creates a uniform electric field across the conductive surface.  When a conductive object, such as a finger, makes contact with the screen, a small amount of current is drawn from the surface changing the capacitance and allowing for the touch to be registered in that precise location.

So why is it important to know the difference between resistive and capacitive touchscreens? Well, it is due to the fact that the differences in how they work create variances in how they perform and in what manner they must be used in order to work properly. Depending on the differing situations and environments where the touchscreen will operate, one type may be the better option over the other.

So let’s reflect on the distinction between resistive as well as capacitive touchscreens in order to uncover which of the two types may ultimately be the most advantageous for you and your business.

Reasons one may prefer Resistive to Capacitive:

  • Resistive touchscreen technology is more affordable than that of the capacitive touchscreen alternative
  • Resistive touchscreens have higher resolution (4096 x 4096 DPI or higher), providing more accurate touch control
  • Unlike capacitive touchscreens, resistive touchscreen technology can detect a touch by fingers as well as other non-conductive materials such as a stylus or gloved fingers
  • Resistive touchscreens provide higher resistance to water and dust
  • Resistive touchscreens are not affected by Electromagnetic Interference, whereas capacitive touchscreens are susceptible to EMI
  • Due to the fact that capacitive touchscreens are made with a glass panel, they are more likely to require an anti-glare or an anti-reflective coating than a resistive screen if it is to be used in a brightly lit area
  • Resistive touchscreens are the better suited technology for handwriting recognition than the capacitive option

Reasons one may choose the Capacitive option to the Resistive:

  • No physical pressure is required when using capacitive touchscreen technology
  • Capacitive touchscreens are more responsive to touch than a resistive screen
  • Capactive touchscreens support multi-touch
  • Capacitive touchscreens are easier to clean
  • Capacitive touchscreens provide higher resistance to scratches and impacts and, overall, tend to be more durable than its resistive counterpart
  • About 90% of light is transmitted from the display monitor of a capacitive touchscreen, causing better contrast and clarity than resistive touchscreens, which transmit only 75% of light from the display monitor
  • The display on a capacitive touchscreen looks brighter and sharper than the resistive option since the capacitive monitors use a layer of glass rather than plastic
  • Capacitive touchscreens do not require occasional recalibration which is necessary for some resistive touchscreens

 

All in all, you will find that either type of touchscreen enhances and simplifies the user experience, but knowing the difference in the two versions will allow you to determine which is best suited for your particular application. In doing so, you are sure to come away with the touchscreen that will optimize capability as well as productivity when in use.

As might be expected, even when keeping all of the factors which we just covered in mind, there are still other concerns that may come into play when considering your distinct touchscreen needs. With the numerous ways that touchscreens can play a role in day-to-day tasks, it is always in your best interest to consult with your manufacturer for proposals and solutions to the challenges that you may specifically face with touchscreen utilization. Together, we are likely to come up with an appropriate custom touchscreen design to maximize efficiency, affordability, and effectiveness for you.

If you would like to learn more about Wilson Hurd’s Touchscreen division, please visit our website at www.wilsonhurd.com. You may also request a quote or sample, as well as download a free brochure detailing more information about Wilson-Hurd’s capabilities.

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5 Common Questions Answered About Medical Contract Manufacturing

923302_262233967253943_91942266_n1. What are the benefits of using a medical contract manufacturer?

Some benefits of using a medical contract manufacturer are companies do not have to expend capital on facilities and systems, time can be saved on training or hiring of extra employees, and contract manufacturers utilize professionals experienced in design and development of all manufacturing processes.

2. How do I choose a medical device contract manufacturer?

Look for a manufacturer who can keep costs down and offers rapid product development. Your medical device manufacturer should also follow strict quality assurance standards, such as ISO 13485.

3. For a medical device company, what is the most important consideration for selecting a contract manufacturing partner?

The most important consideration is compliance. The medical device company is responsible for ensuring the partner they select is compliant with the FDA Quality System Regulation. Yearly audits should be required and quality system evaluations need to be performed.

4. What medical contract manufacturing services and processes does Wilson-Hurd offer?

We provide the best in-class Medical Device Contract Manufacturing services including PCB Board assembly, box build, testing, and fulfillment services. We also have a number of processes that we use ranging from graphics printing, welding, heat staking, laser etching to traceability systems, material planning and procurement, and incoming inspection of materials.

5. What certifications does Wilson-Hurd have regarding your medical contract manufacturing division?

We maintain a FDA compliant quality record system and specialize in Class II medical devices. This division has also obtained certification to the ISO 13485 Standard in June of 2014.

You can find more information about our medical contract manufacturing on our website at wilsonhurd.com where you can request a quote or sample, as well as download a free brochure detailing more information about Wilson-Hurd’s capabilities.


Wilson-Hurd, founded in 1904, offers custom printing, fabricating, and electronic manufacturing services specializing in Electronic Control Products, Printed Electronics, POP Displays, Medical Contract Manufacturing, and Nameplates & Dials, Overlays, Panels.

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Press Release: SGIA Award for 35 Year Membership

Wausau, Wisconsin: Wilson-Hurd Manufacturing Company is pleased to receive an award from SGIA in recognition of our membership since 1980. Continuous membership of 35 years is an outstanding milestone and we are delighted to be a part of this association.

SGIA is the Specialty Graphic Imaging Association, which supports the leaders of the digital & screen printing community. Members of the community create products for the point-of-purchase displays, printed electronics, membrane switches, signs, advertisements, garments, containers and vehicle industries.

“SGIA supports the leaders of the digital and screen printing community,” says Jim McIntyre, President of Wilson-Hurd.​ “Wilson-Hurd has over one hundred years of experience in the printing industry and has been partnered with SGAI since the early days of the association.”

About Wilson-Hurd:  Wilson-Hurd Manufacturing specializes in the production of custom electronic control products, medical contract manufacturing, printed electronics, point-of-purchase displays, as well as nameplates & dials, overlays, and panels. Wilson-Hurd was founded in 1904, and is headquartered in Wausau, WI, with additional locations in Berlin, WI.

Media Contact: Tammy Landrath • Wilson-Hurd Mfg. Co. • 715-845-9221 • tammyjl@wilsonhurd.com

Featured Project: Hydrogels & Their Use in the Medical Industry

Hydrogels are gel-like substances that have the capacity to hold water in their structure.  They can be created by mixing polymers and water then exposing it to an electronic beam or chemically through a combination of cross-linking. Hydrogels can be customized for various transdermal applications, to address the treatment of wounds, as well as the delivery of numerous drugs or other agents for pharmaceutical and cosmetic industries

Hydrogel 1Hydrogels can be used in a variety of applications, including:

  • Medical diagnostics
  • Tissue engineering and regeneration
  • Drug delivery
  • Components for medical devices
  • Temperature management

Wilson-Hurd has the capability to use hydrogel in our medical contract manufacturing division.  Examples of medical devices that can utilize hydrogels are: printed sensors for respiratory monitoring and disposable printed electrodes for EKG sensor arrays. Hydrogels have certain advantages when used in disposable medical applications. The hydrogels easily adhere to the skin, allowing for zero prep time with the patient. It also possesses a degree of flexibility similar to natural tissue, and it is highly absorbent as it contains over 90 percent water.

To learn more about Wilson-Hurd’s medical contract manufacturing capabilities, click here.

Are you a current customer of Wilson-Hurd? If you would like your company’s project to be featured on the homepage of our website in our “Featured Projects” section, please email us at marketing@wilsonhurd.com.

4 Things That Are Now Possible Thanks to Printed Electronics

Printed Electronics Copyright Wilson-Hurd 2014

Printed electronics are a set of printing methods used to create electrical devices on a number of substrates. They are produced by combining various printing methods to deposit electrically functional & optical inks onto a substrate. The inks can be deposited in any pattern to suit the type of application it is being made for. The end result is a lightweight, flexible electrical device, developed with a cost-effective production process.

The versatility of printed electronics is a huge draw for all manufacturers and markets. The benefits of these new electronics are endless, from lower cost, improved performance, flexibility, transparency, reliability, and much more. Even though the printed electronics market is still growing, there are some things that have been made possible in recent years, including:

  1. Printed Antennas

Printed antennas are relatively inexpensive to design and manufacture. They have a variety of useful properties including mechanical durability, conformability, compactness, and cheap manufacturing costs. They also have a range of applications in both the military and commercial sectors, and are often mounted on the exterior of aircraft and spacecraft as well as incorporated into mobile radio communication devices.

  1. Wearable Technology

Wearable technology is made with smart sensors and has the ability to connect to the Internet and collect data. Examples of wearable devices include watches, contact lenses, e-textiles and smart fabrics, types of medical devices, and jewelry such as rings and bracelets. The goal of wearable technologies in each of these fields will be to smoothly incorporate functional, portable electronics and computers into individuals’ daily lives.

  1. Smart Labels

Smart labels can be attached to any package, even packages that may bend, and they can provide real-time information about location, temperature, movement, and moisture. With smart labels, companies can also confirm the freshness of products by checking the temperature to prevent spoilage and validate the authenticity of a product. In the healthcare field, smart labels can help control inventory and track the usage and disposal of pharmaceuticals. Smart labels are also being attached to clothing where they can check body temperatures and dampness of bandages.

  1. Flexible OLED DisplaysFlexible_display

OLEDs are used to create digital displays in devices such as television screens, computer monitors, and portable systems such as mobile phones and handheld game consoles. They are also used in commercial applications such as displays for car radios and digital cameras, among others.

Printed electronics are one of the fastest growing technologies in the world, and allows electronics to be in places they have ever been before. The market is destined to grow as technology evolves, allowing for even more possibilities to develop.

If you would like to learn more about Wilson-Hurd’s Printed Electronics division, please visit our website at www.wilsonhurd.com or fill out our form submission below:


Wilson-Hurd, founded in 1904, offers custom printing, fabricating, and electronic manufacturing services specializing in Electronic Control Products, Printed Electronics, POP Displays, Medical Contract Manufacturing, and Nameplates & Dials, Overlays, Panels.

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Laser Cutting vs. Die-Cutting

Nameplates & Dials, Overlays, Panels

If you are in the nameplate business, you have probably heard the terms laser cutting or die-cutting before, but do you know when one cutting technology should be utilized over the other? Each method of cutting possesses its own set of advantages depending on the project.

Laser-cut, polyester overlay.

Laser-cut, polyester overlay.

Laser Cutting

Laser cutting is a form of cutting that utilizes a CO2 laser as a cost-effective alternative to steel rule die-cutting. Due to the narrowness of the laser beam, cutting with a laser can provide improved precision, and is a good choice to use for projects that require small and/or detailed cuts. The laser cuts all the way through the material, dropping out all internal cuts. Another benefit of laser cutting is the fact that the zone affected by heat is quite small compared to using die-cutting, which decreases the chance of the material warping where it is being cut.

Metal nameplate cut using a compound die.

Metal nameplate cut using a compound die.

Die-Cutting

Die-cutting requires die tooling which consists of cutting blades embedded in a wooden base surrounded by rubber cushions. Outside shapes and interior holes can then be die-cut in a single stroke. Hard tools (also known as Class A Tools) perform the same process; however they are made out of a harder steel and consist of both male and female tools. This results in a tighter tolerance and an extended tool life that can last millions of strikes before needing to be replaced. One area where die-cutting outperforms laser cutting is the quantity and speed at which it can cut materials. Since a die is able to cut multiple areas in a single stroke, it is able to perform at a much faster rate than a laser cutting machine.

While each form of cutting has its own list of pros and cons, ultimately the one you decide to go with depends on the specific product being cut. Always make sure to ask your manufacturer for their recommendation, and if cost is a factor be sure to take initial tooling charges into account when making your decision.


If you would like to learn more about Wilson-Hurd’s Nameplates & Dials, Overlays, Panels division and our printing and fabrication capabilities, please visit our website at www.wilsonhurd.com, or fill out and submit the form below:


Wilson-Hurd, founded in 1904, offers custom printing, fabricating, and electronic manufacturing services specializing in Electronic Control Products, Printed Electronics, POP Displays, Medical Contract Manufacturing, and Nameplates & Dials, Overlays, Panels.