Featured Project: Wilson-Hurd POP Video Display

Wilson-Hurd’s POP division in Berlin, WI, had the task of designing a video display to showcase our skills and abilities for the GlobalShop 2015 show in Las Vegas, Nevada. The challenge was to develop a display that demonstrated our capabilities and was also appealing and memorable to people walking by our booth.

Video Display 4

The POP team designed and manufactured the display shown above in its entirety and used a variety of materials and processes including:

  • Screen and digital printing on both aluminum and polycarbonate
  • Aluminum fabrication
  • Laser cutting of acrylic
  • LED light insertion
  • Motion sensing
  • Final assembly of display

The video monitor within the display features the actual production of the display and is powered on by motioning your hand above the screen. The LED lights are battery powered and have an on/off toggle switch.

Video Display 3

“Typical POP display projects using video monitors have proven to increase product sales between 35% to 50%,” said David Bono, Eastern Regional Sales Manager. “A lot of companies can supply video monitors, but only Wilson-Hurd can do it all under one roof. We’ll provide printed items, LED’s, monitors, and customer circuit boards with motion sensors, and then assemble it all in our facility. This gives the customer greater control for a superior product at a competitive price.”

View the video below to see how the display works.

To learn more about Wilson-Hurd’s POP capabilities, click here.


Are you a current customer of Wilson-Hurd? If you would like your company’s project to be featured on the homepage of our website in our “Featured Projects” section, please e-mail us at marketing@wilsonhurd.com.

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