4 Things That Are Now Possible Thanks to Printed Electronics

Printed Electronics Copyright Wilson-Hurd 2014

Printed electronics are a set of printing methods used to create electrical devices on a number of substrates. They are produced by combining various printing methods to deposit electrically functional & optical inks onto a substrate. The inks can be deposited in any pattern to suit the type of application it is being made for. The end result is a lightweight, flexible electrical device, developed with a cost-effective production process.

The versatility of printed electronics is a huge draw for all manufacturers and markets. The benefits of these new electronics are endless, from lower cost, improved performance, flexibility, transparency, reliability, and much more. Even though the printed electronics market is still growing, there are some things that have been made possible in recent years, including:

  1. Printed Antennas

Printed antennas are relatively inexpensive to design and manufacture. They have a variety of useful properties including mechanical durability, conformability, compactness, and cheap manufacturing costs. They also have a range of applications in both the military and commercial sectors, and are often mounted on the exterior of aircraft and spacecraft as well as incorporated into mobile radio communication devices.

  1. Wearable Technology

Wearable technology is made with smart sensors and has the ability to connect to the Internet and collect data. Examples of wearable devices include watches, contact lenses, e-textiles and smart fabrics, types of medical devices, and jewelry such as rings and bracelets. The goal of wearable technologies in each of these fields will be to smoothly incorporate functional, portable electronics and computers into individuals’ daily lives.

  1. Smart Labels

Smart labels can be attached to any package, even packages that may bend, and they can provide real-time information about location, temperature, movement, and moisture. With smart labels, companies can also confirm the freshness of products by checking the temperature to prevent spoilage and validate the authenticity of a product. In the healthcare field, smart labels can help control inventory and track the usage and disposal of pharmaceuticals. Smart labels are also being attached to clothing where they can check body temperatures and dampness of bandages.

  1. Flexible OLED DisplaysFlexible_display

OLEDs are used to create digital displays in devices such as television screens, computer monitors, and portable systems such as mobile phones and handheld game consoles. They are also used in commercial applications such as displays for car radios and digital cameras, among others.

Printed electronics are one of the fastest growing technologies in the world, and allows electronics to be in places they have ever been before. The market is destined to grow as technology evolves, allowing for even more possibilities to develop.

If you would like to learn more about Wilson-Hurd’s Printed Electronics division, please visit our website at www.wilsonhurd.com or fill out our form submission below:


Wilson-Hurd, founded in 1904, offers custom printing, fabricating, and electronic manufacturing services specializing in Electronic Control Products, Printed Electronics, POP Displays, Medical Contract Manufacturing, and Nameplates & Dials, Overlays, Panels.

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Quick Tips on In-Store Placement of POP Displays

diorcounterdisplay399x399 Point-of-purchase (POP) displays are strategically placed in-store displays designed to attract customers to a specific product or brand. They can be used to highlight new products, special offers, or events such as a holiday sale.  When used properly POP displays can create a memorable impression of your brand, as well as easily increase the sale of your product.

Research states that consumers will only take a few seconds to make a decision on a product. They usually do not thoroughly scan or take the time to look at all of their choices, which is why the placement of your displays is such a key factor.

While deciding on where to place your POP display, keep these quick tips in mind:

Place goods near the front of stores.

Products that are in the front of stores, specifically near the checkout counter are most likely to be viewed by a customer while they are waiting in line to checkout. This is also the place with the most foot traffic, allowing more people to view the display.

Keep shopper’s line of sight in mind.

People will not buy products that they can’t see. So keeping your displays at eye level will increase the chances of customers purchasing your products.

Set your POP display to the right of brand names.

If your product is not necessarily a brand name, place it to the right of one that is. People tend to look at items in the same direction that they read.

Place around escalators or elevators of department stores.

This tends to be an underused space in department or multi-level stores for POP displays.  Since shoppers are standing in place for the duration of the ride, placing a display nearby will give them something to look at while waiting. jimbeambottleglorifier500 If you would like to learn more about what Wilson-Hurd’s POP Displays division can do for your brand, click here.


Wilson-Hurd, founded in 1904, offers custom printing, fabricating, and electronic manufacturing services, and is a top manufacturer of electronic control products, printed electronics, POP displays, medical contract manufacturing, and nameplates & dials, overlays, and panels. To learn more about Wilson-Hurd, please visit our website at wilsonhurd.com.

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Featured Project: Wilson-Hurd POP Video Display

Wilson-Hurd’s POP division in Berlin, WI, had the task of designing a video display to showcase our skills and abilities for the GlobalShop 2015 show in Las Vegas, Nevada. The challenge was to develop a display that demonstrated our capabilities and was also appealing and memorable to people walking by our booth.

Video Display 4

The POP team designed and manufactured the display shown above in its entirety and used a variety of materials and processes including:

  • Screen and digital printing on both aluminum and polycarbonate
  • Aluminum fabrication
  • Laser cutting of acrylic
  • LED light insertion
  • Motion sensing
  • Final assembly of display

The video monitor within the display features the actual production of the display and is powered on by motioning your hand above the screen. The LED lights are battery powered and have an on/off toggle switch.

Video Display 3

“Typical POP display projects using video monitors have proven to increase product sales between 35% to 50%,” said David Bono, Eastern Regional Sales Manager. “A lot of companies can supply video monitors, but only Wilson-Hurd can do it all under one roof. We’ll provide printed items, LED’s, monitors, and customer circuit boards with motion sensors, and then assemble it all in our facility. This gives the customer greater control for a superior product at a competitive price.”

View the video below to see how the display works.

To learn more about Wilson-Hurd’s POP capabilities, click here.


Are you a current customer of Wilson-Hurd? If you would like your company’s project to be featured on the homepage of our website in our “Featured Projects” section, please e-mail us at marketing@wilsonhurd.com.

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Visit Us at GlobalShop 2015

The display featured in the above video will be shown at Wilson-Hurd’s GlobalShop Booth #4259  –  Come and check it out in person!

Wilson-Hurd’s POP Displays division will be attending GlobalShop once again this year. The annual event is the world’s largest tradeshow focused on retail design and shopper marketing. It runs from March 24th-26th at Mandalay Bay in Las Vegas.

Wilson-Hurd’s POP group will be at GlobalShop showcasing a variety of POP products including counter displays, signage, logo plates & components, illuminated displays & overlays, graphic overlays, and cosmetic appliques. This year, Wilson-Hurd will also be featuring a new type of display that incorporates video, motion sensing, and LED backlighting. Check out the video above to learn more.

If you haven’t purchased your tickets yet for GlobalShop, you can do so by visiting their website.

We look forward to seeing you there!

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Booth #4259

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To learn more about Wilson-Hurd and our capabilities, please visit our website at wilsonhurd.com, or give us a call at 800-950-5013.

Printed Electronics: Endless Possibilities for Innovation

Have you ever stopped to think about how many times you use something electronic in a day? Electronics have become a staple in people’s lives all over the globe, allowing us to communicate instantly with one another, make purchases online or in a store, and even get from Point A to Point B.

A great deal of engineering & design work can go into making these electronics, as well as complicated manufacturing processes. Thanks to advances in technology electronics are getting easier and cheaper to manufacture. One of the most efficient new manufacturing methods is the ability to print an entire electrical device on various substrates, a process resulting in Printed Electronics. Before we get into how these flexible devices can benefit you & your company, let’s first explain how they work.

What are Printed Electronics?

Various printing methods can be used to deposit electrically functional & optical inks onto a substrate. The inks can be deposited in any pattern to suit the type of application it is being made for. The result is a fully functional electronic device that can be thin & flexible, or more durable depending on what it’s for. Widths of traces can vary from super fine to broad.

Materials used for printed electronics can include polyester, polycarbonate, polyimide, and FR-4. Substrates can then be coated to protect the printed pattern. Top-performing inks, coatings, & plating include:

  • Silver
  • Copper
  • Aluminum
  • Nickel
  • Gold
  • Silver/Carbon

The printed electronic devices can then be molded, cut (laser or die), or formed into any required shape.

Printed Electronics Copyright Wilson-Hurd 2014

What are the Advantages?

The versatility of printed electronics is a huge draw for all manufacturers and markets. Some common applications for printed electronics include:

  • Antennas (VHF, UHF, RF)
    • Digital TV
    • Wireless
    • Security
  • Disposable Medical Items
  • Flexible Circuits
  • Flexible Pressure & Temperature Sensors
  • Automotive Embedded Circuits
  • Contour-Shaped Products
  • Printed Memory & Batteries
  • Wearable Technology

Printed electronics have also been used for flexible displays, animated posters, smart labels, and even clothing. When you start to think about what could be done in the future with printed electronics and all the different uses that they could serve, a multitude of possibilities open up.

While versatility is one huge benefit of printed electronics, another is low-cost volume fabrication. With the ability to create more electronic devices at a lower cost to you, it is a win-win situation. Some companies have even started to develop disposable printed electronics specifically for the medical industry where sterilization is always a concern. Patients can use the electronic device, and then dispose of it when they are done with it, something you wouldn’t want to do with an expensive circuit board.

Printed Electronics 3 Copyright Wilson-Hurd 2014

What are the Possibilities?

Every day scientists and engineers are coming up with innovative new ways that printed electronics can be used in all kinds of applications. It could be that someday instead of having to visit your doctor for a check-up, you put on a disposable monitor that can send your health information straight to your doctor’s office over the internet.

Perhaps someday we’ll be able to wear workout clothing that can monitor your heart rate, distance, & number of calories burned during a run, or maybe we’ll be able to wear a t-shirt that uses solar activity to charge our cell phone.

There are an infinite amount of possibilities; your next step is discovering what printed electronics can do for you.

Printed Electronics 1 Copyright Wilson-Hurd 2014

Wilson-Hurd Manufacturing specializes in the production of custom electronic control products, printed electronics, contract medical manufacturing, point-of-purchase displays, and metal & plastic nameplates, overlays, dials & panels. Wilson-Hurd was founded in 1904, and is headquartered in Wausau, WI, with additional locations in Berlin, WI.

For more information on Wilson-Hurd and our capabilities, visit our website at www.wilsonhurd.com, and contact us at 1.800.950.5013 or at sales@wilsonhurd.com

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Wilson-Hurd: Serving customers for over 100 years

When Wilson-Hurd was established in 1904, nobody had heard of a POP Display, or a Membrane Switch. Surely neither George Wilson nor Arthur Hurd would have imagined that these were the products their company would someday be providing to customers. Although the company, the clientele, the products themselves, and our employees’ fashion sense may have evolved over the years, one factor has always remained the same, and that is quality; the quality of our products, and the quality of our service.

In 1904 Wilson-Hurd was but a small factory located in downtown Wausau, Wisconsin manufacturing a patented bag holder that was designed for agricultural and industrial purposes. Almost 110 years later, Wilson-Hurd has 3 manufacturing facilities in Wisconsin. There is one manufacturing facility still in Wausau, although quite a bit larger than the former, along with 2 facilities in Berlin, Wisconsin. The company went from supplying bag holders, remembrance advertising and nameplates to producing Electronic Control Products, POP Displays, Medical Devices and Custom Metal & Plastic products.

Then and Now

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While initially the bag holder was Wilson-Hurd’s specialty, in 1919 the company decided to delve into the Remembrance Advertising market, producing blotter covers, thermometers, whiskbroom holders and hand held fans. 9 years later in 1928, Wilson-Hurd began to print and fabricate aluminum nameplates, which is something that we still specialize in today. Plastic was added to this division in 1979 when Wilson-Hurd began screen-printing and printing on plastic. As technology progressed, other opportunities arose for Wilson-Hurd. In 1993 the company’s Electronic Control Product division was established, kicking off a division of the company that would soon become one of its driving forces. With this new division, Wilson-Hurd began offering customized engineering solutions for data input devices.

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Wilson-Hurd’s Electronic Control Product division, or ECP for short, produces a wide variety of the highest quality customized electrical components including membrane switches, elastomeric, metal & plastic keypads, capacitive touch switches and PiezoPanels, along with Engineered solutions that are created specifically to meet the customer’s needs. Today, the ECP division has grown to include electronics for medical devices and machines such as hospital beds, and insulin pumps. Recently, Wilson-Hurd has started a Medical Contract Manufacturing division. This division focuses on developing monitoring, diagnostic, and therapeutic devices. In developing these products, we utilize modern materials and processes including conductive inks and medically approved substrates, to produce disposable hydrogel-based sensors for leading edge medical device owners.

While our ECP and Medical divisions were taking off, we also established our POP Division that creates a variety of POP display components including risers, signage, formed bases, unique logo plates, trim, electronic displays as well as appliqués for cosmetic packaging. Every single component that is created is custom designed to meet our customers’ needs. Over the years many new and exciting processes have become available for our POP Division customers including custom color matching, die-cutting, digital, screen and litho printing, large-format printing, laser cutting and more.

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In 2004 Wilson-Hurd celebrated 100 years of service. Although we  may no longer make bag holders, we do take pride in the quality of our POP Displays, Nameplates, Electronics and Medical Devices that we are able to create for our customers, many of which have been with us for decades. If we have not yet had the pleasure of doing business with you, we welcome you to take a look around our website, connect with us on Facebook, Twitter, Google+ or LinkedIn, or even sign up for our E-Newsletter, to learn more about us and the things we are capable of. Who knows… maybe you’ll decide to stick with us for the next 100 years!

Wilson-Hurd is headquartered in Wausau, WI with additional facilities in Berlin, WI. For more information on our company and what we can do for you, give us a call at 800-950-5013, or visit our websites; www.wilsonhurd.com; www.wilsonhurdelectronics.com; www.wilsonhurdpop.com

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