How often are you using a touchscreen? The answer may shock you! According to Tubular Insights, 87 percent of millennials are never without their smartphones, but they also use an average of three screens a day and 92 percent of them actively browse on second screens such as smartphones and other mobile devices while watching TV programs¹. This goes to show just how much touchscreens have become a part of our everyday life, especially for younger generations. So what affect is this having on businesses?
One of the latest trends within the touchscreen industry is stores and fast-food restaurants going to touchscreen kiosks. Macy’s, a department store with locations throughout the United States, has implemented kiosks in order to limit in-store inventory and provide an “endless aisle” experience over all the stores product lines. This is advantageous since they’re mainly located in malls with limited space for inventory. Fast-food restaurants, such as McDonald’s, Panera Bread and Wendy’s have also gone a similar route by having customers in certain cities order using touchscreen kiosks. This process of ordering has lowered the average amount of time per order and allowed for employees, who used to take orders, to be moved into customer service roles, which involve waiting tables and helping customers place their orders.
With this advancement in technology, businesses that incorporate touchscreen kiosks into their customer buying experience are able to see the following benefits –
- Reduction in costs
- Improvement in efficiency
- Enhanced customer service
- Improved buying experience
- Increased sales
How does Wilson-Hurd fit in? We are a company that strives on innovation and providing our customers with industry leading products and service. In a time when touchscreens are becoming a major part of many businesses, wouldn’t you want a product that stands out from your competitors?
For our touchscreen product line, Wilson-Hurd provides both capacitive and resistive touchscreens that can be incorporated into several design options. We specialize in providing custom built products that are engineered to meet your customers’ specific needs. One advantage Wilson-Hurd provides is having the capability to incorporate touchscreens within our switching technologies, including membrane or capacitive. This allows keypads, keyboards and other product specific buttons to be incorporated along with a touchscreen. For a more in-depth look at our touchscreen offerings visit Wilson-Hurd’s touchscreen products page.
- Steinberg, S. (2017, February 16). Second-screen experiences: The future of media consumption. Retrieved September 27, 2017, from https://mobilebusinessinsights.com/2017/02/second-screen-experiences-the-future-of-media-consumption/