8 Useful New Features of Wilsonhurd.com

If you have visited Wilson-Hurd’s website sometime in the last 3 months, you might have noticed some major changes. On February 3rd, 2015 we launched our brand new corporate website, adding a variety of new features that are designed to make the product design and ordering process even easier for our customers and prospective clients. Take a look at some of the new things you can do on wilsonhurd.com:

1. Design Guidelines

Wilson-Hurd’s new Design Guidelines have been created by our Engineering department to assist you with the development of your custom Electronic Control Product. Each set of Design Guidelines features:

  • Important things to consider before designing your product
  • Construction details
  • Available materials
  • Tooling options
  • Electrical layout
  • Technical details
  • Word glossary defining important terms, and much more.

Design Guidelines are currently available for capacitive switches, elastomeric keypads, membrane switches, PiezoPanels, and Touchscreens, and can be found on their corresponding product pages.

website screenshot

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Quick Tips on In-Store Placement of POP Displays

diorcounterdisplay399x399 Point-of-purchase (POP) displays are strategically placed in-store displays designed to attract customers to a specific product or brand. They can be used to highlight new products, special offers, or events such as a holiday sale.  When used properly POP displays can create a memorable impression of your brand, as well as easily increase the sale of your product.

Research states that consumers will only take a few seconds to make a decision on a product. They usually do not thoroughly scan or take the time to look at all of their choices, which is why the placement of your displays is such a key factor.

While deciding on where to place your POP display, keep these quick tips in mind:

Place goods near the front of stores.

Products that are in the front of stores, specifically near the checkout counter are most likely to be viewed by a customer while they are waiting in line to checkout. This is also the place with the most foot traffic, allowing more people to view the display.

Keep shopper’s line of sight in mind.

People will not buy products that they can’t see. So keeping your displays at eye level will increase the chances of customers purchasing your products.

Set your POP display to the right of brand names.

If your product is not necessarily a brand name, place it to the right of one that is. People tend to look at items in the same direction that they read.

Place around escalators or elevators of department stores.

This tends to be an underused space in department or multi-level stores for POP displays.  Since shoppers are standing in place for the duration of the ride, placing a display nearby will give them something to look at while waiting. jimbeambottleglorifier500 If you would like to learn more about what Wilson-Hurd’s POP Displays division can do for your brand, click here.


Wilson-Hurd, founded in 1904, offers custom printing, fabricating, and electronic manufacturing services, and is a top manufacturer of electronic control products, printed electronics, POP displays, medical contract manufacturing, and nameplates & dials, overlays, and panels. To learn more about Wilson-Hurd, please visit our website at wilsonhurd.com.

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Featured Project: Wilson-Hurd POP Video Display

Wilson-Hurd’s POP division in Berlin, WI, had the task of designing a video display to showcase our skills and abilities for the GlobalShop 2015 show in Las Vegas, Nevada. The challenge was to develop a display that demonstrated our capabilities and was also appealing and memorable to people walking by our booth.

Video Display 4

The POP team designed and manufactured the display shown above in its entirety and used a variety of materials and processes including:

  • Screen and digital printing on both aluminum and polycarbonate
  • Aluminum fabrication
  • Laser cutting of acrylic
  • LED light insertion
  • Motion sensing
  • Final assembly of display

The video monitor within the display features the actual production of the display and is powered on by motioning your hand above the screen. The LED lights are battery powered and have an on/off toggle switch.

Video Display 3

“Typical POP display projects using video monitors have proven to increase product sales between 35% to 50%,” said David Bono, Eastern Regional Sales Manager. “A lot of companies can supply video monitors, but only Wilson-Hurd can do it all under one roof. We’ll provide printed items, LED’s, monitors, and customer circuit boards with motion sensors, and then assemble it all in our facility. This gives the customer greater control for a superior product at a competitive price.”

View the video below to see how the display works.

To learn more about Wilson-Hurd’s POP capabilities, click here.


Are you a current customer of Wilson-Hurd? If you would like your company’s project to be featured on the homepage of our website in our “Featured Projects” section, please e-mail us at marketing@wilsonhurd.com.

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Visit Us at GlobalShop 2015

The display featured in the above video will be shown at Wilson-Hurd’s GlobalShop Booth #4259  –  Come and check it out in person!

Wilson-Hurd’s POP Displays division will be attending GlobalShop once again this year. The annual event is the world’s largest tradeshow focused on retail design and shopper marketing. It runs from March 24th-26th at Mandalay Bay in Las Vegas.

Wilson-Hurd’s POP group will be at GlobalShop showcasing a variety of POP products including counter displays, signage, logo plates & components, illuminated displays & overlays, graphic overlays, and cosmetic appliques. This year, Wilson-Hurd will also be featuring a new type of display that incorporates video, motion sensing, and LED backlighting. Check out the video above to learn more.

If you haven’t purchased your tickets yet for GlobalShop, you can do so by visiting their website.

We look forward to seeing you there!

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Booth #4259

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To learn more about Wilson-Hurd and our capabilities, please visit our website at wilsonhurd.com, or give us a call at 800-950-5013.

Featured Projects: Custom Designed Guitar Display

Guitar Detail 2

Wilson-Hurd’s POP division has demonstrated their unique, and sought-after capabilities by developing a custom designed, over-sized guitar display. This permanent display is an exceptional way of highlighting any company’s brand to make it stand out.

Product features include:

  • 1/2″ medium density fiberboard body, painted black
  • Digitally printed wood grain & embossed aluminum frets on neck
  • Overlay made of .118″ acrylic, graphics are digitally printed, screened with a gloss topcoat for protection, and laser cut to fit the shape of the body
  • Pickups on the guitar were created by embossing our cosmetic brite aluminum
  • Laser cut, white vinyl used for the pick guard
  • Includes authentic Les Paul guitar parts (tuners, bridge, and gold knobs)
  • Strings consisting of 2 different wire gauges
  • Matching painted black stand allows for the guitar to stand alone
  • Horizontal or vertical wall mounting also available with slots in back side of guitar
  • Assembled at our plant in Wisconsin then individually packed and shipped to your requirements

Guitar Detail

Contact us today to order your brand’s exclusive guitar display, or for more information on Wilson-Hurd’s Point-of-Purchase capabilities.

1.800.950.5013

sales@wilsonhurd.com

 

Are you a current customer of Wilson-Hurd? If you would like your company’s project to be featured on the homepage of our website in our “Featured Projects” section, please e-mail us at marketing@wilsonhurd.com.