Embossing vs Debossing – Key Differences To Know When Making Your Selection

Do you want to draw attention to your product’s name?  Or, maybe you want to enhance a certain area of your product?  By adding embossing or debossing to your products you can add a distinguishing touch.  How do you know which one to choose for your product?  To start, you need to know what it means to emboss or deboss.  Embossing and debossing are two techniques used to imprint impressed or depressed images onto a variety of materials, including aluminum, polycarbonate, polyester, vinyl, steel and brass. These imprinted materials can be utilized in many areas, including Point-of-Purchase  displays, electronic control products, nameplates, business cards, and much more.

Let’s take a closer look at the differences between embossing and debossing.  “Emboss” simply stated is a raised design.  More specifically, embossing offers a new raised dimension that can be a pattern, logo, or other option.  Special tools, or dies, are used in the embossing process.  These dies are placed underneath a material to apply high pressure and ultimately raise the surface of the area being embossed.

“Deboss” is defined as a deep impression onto the surface of a material.  By using this process, the surface of the area being debossed will be concave, or lowered.  Any area that is debossed will be easily recognizable to the touch, which is advantageous for products that try to distinguish two surfaces from each other.

While embossing and debossing have key differences, both processes offer functional and stylistic advantages.  With our custom fabrication capabilities, Wilson-Hurd offers both embossing and debossing as design options.  Watch the slide show below to view examples of products that feature embossing and debossing.

If you would like to learn more about our product offerings, please visit us at wilsonhurd.com.  You may also request a quote or sample, as well as download a free brochure detailing more information about Wilson-Hurd’s capabilities.

 

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Quick Tips on In-Store Placement of POP Displays

diorcounterdisplay399x399 Point-of-purchase (POP) displays are strategically placed in-store displays designed to attract customers to a specific product or brand. They can be used to highlight new products, special offers, or events such as a holiday sale.  When used properly POP displays can create a memorable impression of your brand, as well as easily increase the sale of your product.

Research states that consumers will only take a few seconds to make a decision on a product. They usually do not thoroughly scan or take the time to look at all of their choices, which is why the placement of your displays is such a key factor.

While deciding on where to place your POP display, keep these quick tips in mind:

Place goods near the front of stores.

Products that are in the front of stores, specifically near the checkout counter are most likely to be viewed by a customer while they are waiting in line to checkout. This is also the place with the most foot traffic, allowing more people to view the display.

Keep shopper’s line of sight in mind.

People will not buy products that they can’t see. So keeping your displays at eye level will increase the chances of customers purchasing your products.

Set your POP display to the right of brand names.

If your product is not necessarily a brand name, place it to the right of one that is. People tend to look at items in the same direction that they read.

Place around escalators or elevators of department stores.

This tends to be an underused space in department or multi-level stores for POP displays.  Since shoppers are standing in place for the duration of the ride, placing a display nearby will give them something to look at while waiting. jimbeambottleglorifier500 If you would like to learn more about what Wilson-Hurd’s POP Displays division can do for your brand, click here.


Wilson-Hurd, founded in 1904, offers custom printing, fabricating, and electronic manufacturing services, and is a top manufacturer of electronic control products, printed electronics, POP displays, medical contract manufacturing, and nameplates & dials, overlays, and panels. To learn more about Wilson-Hurd, please visit our website at wilsonhurd.com.

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Featured Project: Wilson-Hurd POP Video Display

Wilson-Hurd’s POP division in Berlin, WI, had the task of designing a video display to showcase our skills and abilities for the GlobalShop 2015 show in Las Vegas, Nevada. The challenge was to develop a display that demonstrated our capabilities and was also appealing and memorable to people walking by our booth.

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The POP team designed and manufactured the display shown above in its entirety and used a variety of materials and processes including:

  • Screen and digital printing on both aluminum and polycarbonate
  • Aluminum fabrication
  • Laser cutting of acrylic
  • LED light insertion
  • Motion sensing
  • Final assembly of display

The video monitor within the display features the actual production of the display and is powered on by motioning your hand above the screen. The LED lights are battery powered and have an on/off toggle switch.

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“Typical POP display projects using video monitors have proven to increase product sales between 35% to 50%,” said David Bono, Eastern Regional Sales Manager. “A lot of companies can supply video monitors, but only Wilson-Hurd can do it all under one roof. We’ll provide printed items, LED’s, monitors, and customer circuit boards with motion sensors, and then assemble it all in our facility. This gives the customer greater control for a superior product at a competitive price.”

View the video below to see how the display works.

To learn more about Wilson-Hurd’s POP capabilities, click here.


Are you a current customer of Wilson-Hurd? If you would like your company’s project to be featured on the homepage of our website in our “Featured Projects” section, please e-mail us at marketing@wilsonhurd.com.

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Visit Us at GlobalShop 2015

The display featured in the above video will be shown at Wilson-Hurd’s GlobalShop Booth #4259  –  Come and check it out in person!

Wilson-Hurd’s POP Displays division will be attending GlobalShop once again this year. The annual event is the world’s largest tradeshow focused on retail design and shopper marketing. It runs from March 24th-26th at Mandalay Bay in Las Vegas.

Wilson-Hurd’s POP group will be at GlobalShop showcasing a variety of POP products including counter displays, signage, logo plates & components, illuminated displays & overlays, graphic overlays, and cosmetic appliques. This year, Wilson-Hurd will also be featuring a new type of display that incorporates video, motion sensing, and LED backlighting. Check out the video above to learn more.

If you haven’t purchased your tickets yet for GlobalShop, you can do so by visiting their website.

We look forward to seeing you there!

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Booth #4259

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To learn more about Wilson-Hurd and our capabilities, please visit our website at wilsonhurd.com, or give us a call at 800-950-5013.

Wilson-Hurd: Serving customers for over 100 years

When Wilson-Hurd was established in 1904, nobody had heard of a POP Display, or a Membrane Switch. Surely neither George Wilson nor Arthur Hurd would have imagined that these were the products their company would someday be providing to customers. Although the company, the clientele, the products themselves, and our employees’ fashion sense may have evolved over the years, one factor has always remained the same, and that is quality; the quality of our products, and the quality of our service.

In 1904 Wilson-Hurd was but a small factory located in downtown Wausau, Wisconsin manufacturing a patented bag holder that was designed for agricultural and industrial purposes. Almost 110 years later, Wilson-Hurd has 3 manufacturing facilities in Wisconsin. There is one manufacturing facility still in Wausau, although quite a bit larger than the former, along with 2 facilities in Berlin, Wisconsin. The company went from supplying bag holders, remembrance advertising and nameplates to producing Electronic Control Products, POP Displays, Medical Devices and Custom Metal & Plastic products.

Then and Now

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While initially the bag holder was Wilson-Hurd’s specialty, in 1919 the company decided to delve into the Remembrance Advertising market, producing blotter covers, thermometers, whiskbroom holders and hand held fans. 9 years later in 1928, Wilson-Hurd began to print and fabricate aluminum nameplates, which is something that we still specialize in today. Plastic was added to this division in 1979 when Wilson-Hurd began screen-printing and printing on plastic. As technology progressed, other opportunities arose for Wilson-Hurd. In 1993 the company’s Electronic Control Product division was established, kicking off a division of the company that would soon become one of its driving forces. With this new division, Wilson-Hurd began offering customized engineering solutions for data input devices.

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Wilson-Hurd’s Electronic Control Product division, or ECP for short, produces a wide variety of the highest quality customized electrical components including membrane switches, elastomeric, metal & plastic keypads, capacitive touch switches and PiezoPanels, along with Engineered solutions that are created specifically to meet the customer’s needs. Today, the ECP division has grown to include electronics for medical devices and machines such as hospital beds, and insulin pumps. Recently, Wilson-Hurd has started a Medical Contract Manufacturing division. This division focuses on developing monitoring, diagnostic, and therapeutic devices. In developing these products, we utilize modern materials and processes including conductive inks and medically approved substrates, to produce disposable hydrogel-based sensors for leading edge medical device owners.

While our ECP and Medical divisions were taking off, we also established our POP Division that creates a variety of POP display components including risers, signage, formed bases, unique logo plates, trim, electronic displays as well as appliqués for cosmetic packaging. Every single component that is created is custom designed to meet our customers’ needs. Over the years many new and exciting processes have become available for our POP Division customers including custom color matching, die-cutting, digital, screen and litho printing, large-format printing, laser cutting and more.

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In 2004 Wilson-Hurd celebrated 100 years of service. Although we  may no longer make bag holders, we do take pride in the quality of our POP Displays, Nameplates, Electronics and Medical Devices that we are able to create for our customers, many of which have been with us for decades. If we have not yet had the pleasure of doing business with you, we welcome you to take a look around our website, connect with us on Facebook, Twitter, Google+ or LinkedIn, or even sign up for our E-Newsletter, to learn more about us and the things we are capable of. Who knows… maybe you’ll decide to stick with us for the next 100 years!

Wilson-Hurd is headquartered in Wausau, WI with additional facilities in Berlin, WI. For more information on our company and what we can do for you, give us a call at 800-950-5013, or visit our websites; www.wilsonhurd.com; www.wilsonhurdelectronics.com; www.wilsonhurdpop.com

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